It’s a pretty frustrating time, huh? Never before have we seen a total lock-down in the UK. In fact, I don’t think we could have ever imagined not being able to leave our houses for more than essential goods and one bit of exercise a day. The amount of things we take for granted is unreal. I mean, think about trips to your aesthetic practitioner, for example. Before the coronavirus outbreak, we booked our appointments, got our treatments, felt great and then booked the next one in anticipation. But now it’s a different ball game. We don’t know when we’ll next see our practitioners. Awful for us - I don’t know about you but my skin is looking pretty terrible right now - but even worse for them, because this is their livelihoods on the line. But, fortunately, there are some great ways that you can help support your aesthetic practitioner (or even hairdresser, nail artist and many more small businesses) during this unprecedented time.
Write a review
If you’ve had a great experience with your aesthetic practitioner, share it in a Facebook or Google review. Whether it’s to say that she or he is lovely, how professional they were, how amazing your results were, how spotless the clinic was, or anything else that’s positive, head online and recommend them anywhere you can. Not only will this give them the boost they need at the moment, but it will also allow more people to find them and be able to book with them when they reopen.
We, as clients, spend a lot of time deliberating aesthetic treatments and the clinics we want to visit, and looking at reviews can be a really useful way of figuring out the good, the bad and the plain terrible. If your practitioner is the former, sing it from the rooftops - or at least write it in a review.
Like, comment and share on social media
I, personally, love seeing a lot of the amazing advice that many practitioners are sharing at the moment. If you see that your practitioner has shared a useful/ interesting/ funny post on social media, like it, comment on it (with more than just an emoji) and share it to your stories. This will really help them get seen by others.
I've also seen lots of practitioners asking what their followers would like to hear from them on social media while they are closed. So, if you're curious to hear more about a specific treatment or want to hear more from your favourite practitioner, let them know.
And don’t stop there. If you’ve got a great selfie of you looking incredible after a treatment (of course you do!), get it on Instagram or whatever your social media channel of choice is and tag your practitioner to show off your gorgeous skin/ lips/ jawline/ lack of crow’s feet and their amazing work.
Buy gift cards for future treatments
Another great way that you can really show support for your aesthetic practitioner during the coronavirus lock-down is to purchase gift cards online. Many sell them on their websites, and buying them now will mean that you will be able to pay for (or put it towards your next treatment. Think of it as savings! So that when clinics have reopened, you won’t even have to think about the financial aspect. From a business perspective, this means your practitioner will still be taking in some money during this difficult time, when clinics are closed, which they may be very grateful for at the moment.
Book an online skin consultation
If you’re anything like me, you’ll already be thinking about how your skin and hair need sorting out already - but who knows how long it’ll be before normality resumes. If your skin is looking dull, dry or in need of some love, get in touch with your aesthetic practitioner and see if they can do an online skin consultation. What does this mean? Well, it could be a FaceTime, WhatsApp, Google Hangouts or Zoom call (or any other app of your choice) that allows your practitioner to see your skin and offer advice and recommendations - just as they would in their clinic.
At the moment, these types of video calls are perfect for staying in touch with friends and family, so why not extend this to your practitioner and get your skin under control? Plus, you can have your usual catch up at the same time!
You may even be able to purchase medical grade skincare products, based on your practitioner’s suggestions, that can be delivered straight to your door. Not a supermarket own brand cleanser in sight!
So, until their doors open again - and, my god, I CANNOT WAIT until that amazing day comes - get on social media and support your aesthetic practitioner in any way you can. Trust me, they will be so grateful you did.