A picture tells a thousand words
Photographs elicit a subconscious emotional reaction in the viewer. Judgements are made and opinions formed on a single photograph. One photograph can determine whether you’re deemed friendly, professional, aloof, approachable, trustworthy...the list goes on.
What does this mean for aesthetic practitioners?
Due to the prevalence of social media and the internet, potential clients see you and “know you” before they know you. Your online persona is out there for all to see. Opinions of your brand and reputation are formed well before a client actually speaks to or meets you. Make sure that what people are seeing reflects accurately who you are.
Fundamentally, great photos equal more bookings. It’s as simple as that. Airbnb, booking.com, Amazon and etsy have all carried out extensive research into the power of great photography, and the results are unequivocal. Great photography wins you business. Up to 7 x more profile clicks, up to 25% more bookings, charging up to 40% more. The value is REAL!
If you haven’t quite got your profile up to scratch yet, don’t worry - we’re giving away a FREE professional photoshoot to ALL clinics on Glowday that achieve 10 reviews before November 31st. You’re welcome! You don’t even need to wait for a new booking from Glowday.
Read on for more details...
Why are photos so important on my Glowday profile?
Product photos are an influential factor in the buying journey for over a whopping 90% of online shoppers. And it’s the same when it comes to consumers searching for an aesthetic clinic. If they can see great images of you, your clinic and your team, they will be more likely to book your aesthetic services. That means new clients, more fabulous reviews and return visits.
We’re noticing through our Glowday site analytics that consumers are spending a lot more time looking at clinic and practitioner profiles that have great imagery and are skimming past the ones with poor photos. And the ones that seem to be doing best are those featuring smiley practitioner photos, clinic shots, images of practitioners with their clients and a product shot.
We’ve already seen, so far, that is the norm, and so we want all of our practitioners to have the opportunity to shine. You already have the aesthetics skills and experience, so let’s get you seen and loved by new (and existing) clients in your area.
But I don’t have time to create great photos
Look, I get it. You’re busy doing what you do best! And you probably have the best intentions to create stunning imagery for your profile, but just haven’t had the time yet. But here’s why it should be a priority…
People like to see smiling faces, a gorgeous layout and clean space - and they like to see the front of your clinic too, so they know where they need to go. Photos carry with them a lot of power!
So, to help give you a stunning profile that will make customers want to come see you ASAP, all you need to do is collect 10 reviews on your Glowday profile. Then, we’ll get you hooked up with some fabulous free photos. Couldn’t be easier, right?
What will the Glowday pro photography consist of?
If you get 10 reviews on Glowday by the end of November 2020, we’ll organise for a professional photographer to come and take 12 photos - of you, your clinic, your treatment room, your reception area and your staff (if you have them). This package is usually priced at £150, and will give you the opportunity to really show off your clinic to its fullest potential.
Before your photoshoot we will send you some helpful tips on how to best prepare for your shoot.
So, by the end of it, you’ll have awesome reviews, which will get you great FREE photos, which will lead to more awesome reviews. Win win!
Like the sound? Here are the deets...
- We’ll give you free professional photography worth £150 + VAT when you achieve 10 customer reviews by midnight on November 30th, 2020.
- You’ll receive a mixture of clinic and practitioner shots.
- Once you agree a date for your photography shoot, you cannot cancel within 48hrs without incurring a fee of £150 + VAT.
- Photos will be delivered by Glowday via email and must be added to your clinic profile within 7 days. You can also use the photos on your own website and social media.
- Glowday will hold the copyright and owner's exclusive rights extending to the making of electronic as well as physical copies of all photographs taken
- We reserve the right to alter the terms and conditions of the promotion at any point*.
Sounds good, but how do I get reviews on my Glowday profile?
Good question! Getting reviews on your Glowday profile is super simple.
- Step 1: Simply put a bunch of your best existing clients into your Glowday diary
- Step 2: Complete and collect payment through the Treatment Card
- Step 3: We automatically collect and publish the review to your Glowday profile
- Step 4: Get 10 reviews and we’ll organise your professional photoshoot.
Here are some links to some tutorial videos that can help with this:
Remember, Glowday is 0% commission when you add existing clients to your diary, so to get 10 reviews and a photoshoot will cost you nothing!
Great photos and super reviews are like Beyonce and Jay Z. A sh*t hot couple! So, all in all, you’ll have an amazing profile and clients will be falling over themselves to make a booking.