A pioneer in his field, Amar set up his first clinic, AMS Aesthetics, in London's prestigious Harley Street. It was from here, he went onto setting up four other venues in and around London, where he now has a loyal and dedicated following of clients from London, America, Australia, Africa and many other places from around the world. He has appeared in a Sky TV documentary, radio chat shows and has written for popular press- becoming one of the experts in Heat and Closer Magazines.