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Date:
Aug 17, 2020
Written By:Hannah Russell
Hannah Russell
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What is Glowday?

You’re probably familiar with marketplaces like AirBnB and Treatwell? Well, we are building the non-surgical aesthetics equivalent!

Glowday is the place where clients can find, research and book non-surgical treatments with only medically qualified aesthetic practitioners.

Who can join Glowday?

Glowday is for doctors, dentists, nurses and pharmacist prescribers with a Level 7 aesthetics qualification who have a current registration with the GMC, GDC, NMC and GPhC.

When is it launching?

We had planned to launch Glowday at the ACE event in March, but, well…the global pandemic happened!

In July 2020, we soft launched the platform and have been tweaking and improving based on feedback from practitioners who have been using their Glowday diaries.

At the end of August 2020 we will be starting some of our digital marketing campaigns, focussing mainly in areas we have a larger number of clinics, like London and Leeds.

The key number for us is 600 clinics. As soon as we reach this number, it will give a great spread of clinics, so anyone looking for a clinic, anywhere in the UK will have a few to choose from. This gives us confidence turning on TV marketing.

How is it different to what is already available?

There are loads of really great directories out there. There are also plenty of great booking software providers.

What there isn’t is one place that simultaneously provide medically qualified aesthetic practitioners with new clients, helps them retain current clients, whilst also providing online booking and clinic scheduling.

What's pretty unique about Glowday is that the team running the ship have built household brands before. They have amazing experience growing brands and consumer awareness through spending a pretty penny on TV advertising and clever, targeted Google and social media marketing.

Our TV advert is ready, and as soon as we have a good spread of clinics, we will switch on TV spend, driving clients to your clinic.

Why have you built Glowday?

Glowday has two main aims:

1. In the absence of regulation, we want to provide a place where clients can be confident they will only find medically-qualified aesthetic professionals.

2. To raise the profile of the industry, celebrating the amazing work that is happening across the country and educating potential clients about the treatment options available to them.

So what do I get if I join Glowday?

We have summarised this in a handy little infographic!

What’s all this going to cost?

We’d love to say “It’s FREE!”, but clearly, stuff like this takes time and money to build.

What we have tried to do is provide a pricing model that is not only fair, but one that means we don’t get paid until you have been paid.

So…

  • There is no sign up fee
  • There is no monthly subscription
  • There is no commitment
Table showing Glowday commission fees

Where can I find out more?

You can either take a look at our For Clinic page, follow us on Instagram or write to me at hannah.russell@glowday.com

Will you integrate with my existing booking software?

Unfortunately, this would be prohibitively expensive for us to build the technology to link to each and every booking system.

Instead, we are building clinic management software, bespoke to medical aesthetic clinics. This will connect seamlessly to Glowday, or will be able to be used independently of Glowday.

If you would like to be involved in shaping this product, we would love your input by completing this survey.

How do I join?

Joining is easy, just visit glowday.com/for-clinic and sign up.

We already have over 250 clinics who have joined, but we would LOVE to be able to launch our TV adverts soon, so the quicker we get to 600, the better!

I have friends who run clinics, can they join too?

They can, as long as they are doctors, dentists, nurses or pharmacist prescribers with a Level 7 qualification.