We’re mostly all old and married at Glowday. But the millennials tell us that the most successful gals and guys on dating apps are the ones who put some effort into their profiles. Eye-catching (oh, okay, they’re filtered) photos, interesting facts, funny bios. This is exactly how you should think about your Glowday profile, you’re selling yourself, it’s the window to your world, your first date with your new client.
BIG UP YOURSELF
People don’t always buy a product or service based on a rational decision. Emotions come into it, too. A feeling. And this is where your biography can make a difference between a swipe or a booking. It’s the first time a potential client gets to know who you are.
I mean, we’re not into voyeurism, but we do watch you build your profiles, and we know it’s a point at which you all stare at your screen and go ‘urm, what shall I write’, so here’s some tips for you.
Okay, the clinic bio is probably the easiest bit, as it’s fairly factual and you’re not having to write about yourself. Things you could include:
- Where is your clinic?
- When was it established?
- Is it HIS/HIW or CQC registered?
- How many others work with you?
- What kinds of treatments do you offer?
- What’s the ethos of your clinic?
- Think of some adjectives that describe your atmosphere. Calm, energising, cool, relaxing, fun, sensual, cosy, modern.
IT’S ALL ABOUT YOU
People are human. When they choose you for a treatment, they’re actually just choosing you. Let your personality shine through.
Think about what it is you’re actually going to sell them: confidence, happiness, vigour, contentment, a new lease of life, a spring in their step!
Clients are looking for treatments to restore confidence. Mostly, they are wanting subtle, gentle enhancements. They are probably a little nervous, especially if this is their first foray into the world of non-surgical aesthetic treatments. They want to be reassured that they are in safe, experienced, knowledgeable and professional hands. They want to trust you.They want comfort that you have up-to-date training. That you have integrity and honesty. That you will help provide them with what they need, not what makes you the most money. For some, discretion is key.
Here’s some useful questions to think about when you’re writing your bio.
- Who are you?
- Are you a nurse? Nurse prescriber? Doctor? Dentist?
- Where did you go to university and what did you study?
- Where have you worked?
- What aesthetics training have you had?
- How long have you worked in aesthetics?
- What’s your ethos?
- Do you have any treatments you particularly enjoy or a great at?
- Are you a member of any industry bodies, like BACN, JCCP, SaveFace, ACE etc.
- Fun facts, or personal stuff (you love your dogs, you love Gin and Tonic, you’re a keen runner… make yourself relatable to the kind of clients you want to attract)
Some keywords you may want to include in your bio:
The most important thing to remember is to keep it authentic and to be honest, but also to be proud of what you do and how good you are! Let a little bit of your personality shine through, but be professional and keep it simple.
We hope that helps, now go sell yourself!