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There's a New Toxin In Town: And It Lasts Longer!

Wrinkle relaxing. Once only available to Hollywood stars and ladies who lunch, now available on high streets (and backalleys) across the country.

Typically, wrinkle relaxing uses products that take a couple of weeks to kick in and wear off gradually over 3 or 4 months...but there's a new toxin on the block that might be about to challenge the status quo.

So, what's the deal with these new toxins in town? Read on...

Whatever type of toxin you're going to have, you need to ensure you have a consultation with a medically qualified professional beforehand. Find one local to you, right here.

What Is It?

The new injectable toxin, set to be launched across Europe, is called Alluzience® and it's been licensed for distribution and use by Galderma, the world’s largest independent dermatology company. It's a new innovation in neuromodulators - the substances that relax wrinkles by temporarily paralysing the muscles that cause skin to bunch and wrinkle.

What Does It Do?

In the most simple terms it softens your frown lines (the glabella lines) drastically reducing their appearance. It's mode of action is the same as other botulinum toxin brands (e.g. Botox, Vistable, Dysport, Azzalure, Neurobloc, Xeomin and Bocouture). Typically, practitioners will use the product they like best are most accustomed to. The active ingredient in all brands is the same.

What's Different About Alluzience?

Well, we only have the evidence from Galderma to go by at the moment, we don't have any real-life anecdotes or experiences from practitioners but the claims are that it works sooner and last longer. In the evidence from the clinical trials carried out by Galderma, more than 50% of patients reported an effect within two to three days, including 23% of patients within one day. With existing brands, it usually takes between 7-14 days before the treatment takes effect.

One other difference is that it's reported to last up to six months, versus the standard three-four months standard wrinkle relaxing treatments last. The potential problem with this is that, if there was a complication, or the you didn't like the result, you're stuck with it for up to six months.

Anything else?

Perhaps less interesting for you, but still some relevance, is that it comes 'ready to use'. All other brands of botulinum toxin here in the UK come in a powder form and have to be diluted with saline before they can be injected. This means your practitioner will be able to use precise amounts, without any calculations, which may increase the safety aspect and standardise dosing between different practitioners.

When Can I Get It?

Alluzience was given MHRA approval in September 2022 but is yet to be widely adopted by practitioners.

To find a practitioner near you for a consultation for the treatment of lines and wrinkles, head here.

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