This week, Lisa from Exmouth Facial Aesthetics took some time out of her role as an NHS nurse to fill us in on how things are for her and her aesthetics business during COVID-19. She provides some great insight into how she is making best use of this time.
First of all, could you let us know a little about you and your clinic?
I’m a registered nurse of 25yrs, who has a clinic in East Devon called Exmouth Facial Aesthetics which has been going since 2014.
I’m also a nurse practitioner, still working for the NHS in a local minor injury unit 3 days a week.
How are you? What are you doing to try to keep yourself on an even keel?
I’m ok. I’m lucky enough to be kept busy in my NHS job whilst my clinic is closed. I’m spending my extra time networking with fellow colleagues, signing into lots of free online learning resources to broaden my aesthetic knowledge, exercising and unfortunately eating and drinking a lot more!
Ha!I can relate to the eating and drinking! How about your journey, from closing your clinic to today?
So, for me I was forced to close my business earlier than recommended by the government, due to my husband developing symptoms, so I had to self-isolate as a precaution.
I was lucky enough to have a local colleague who offered to review my patients for me.
Since I have been out of isolation I have been working in my normal NHS role.
What steps have you taken to protect your business?
First and foremost, I have stepped up my communication levels with my patients. Reassuring them that I will still be here for them when this has all settled. I also try to post regularly to my Facebook page - not always aesthetic related, just anything that I can offer as a nurse to educate people and to help them stay safe and well in this unknown time.
I think it’s really important to stay relevant and front of mind. You mentioned online training resources. Have you been doing any specific online training?
There are a lot free webinars out there for aesthetic nurses, personally my favourites have been the Teoxane ones – a really good variety of different facial areas of treatment.
Anything else you’d recommend in particular?
I would also recommend Dr Tapan Patel E-mastr online learning. This is not a free one, but worth every penny!
Are there any changes you have made, that you think you will keep when 'things go back to normal'?
I’d like to think that I will carry on with my health promotion posts, but I’m not sure that my followers would prefer this to the usual before / after photos that people like to see?
I’m enjoying the wider range of posts I’m seeing from practitioners on social media. I think it makes them more relatable as individuals. Overall, how are you feeling about the future? Of your business? Of the aesthetics industry?
I’m not really worried about my business. Financially, I’m very fortunate to be in a comfortable position, but I do worry how I am going to be able to cope with the demand of work...I think there will be a lot of pent up demand!
I think the aesthetic industry will continue to thrive once the doors are open again.
Do you have any ‘Top Tips’ you would like to share with other practitioners?
Link up with other professionals in your area. Peer support is a valuable resource.
Take time to get to know your patients, before you treat them.
Under promise and over deliver.
Invest in yourself, keep learning both professionally and personally.
I love those! What are you most looking forward to when lockdown is over?
Seeing my patients - I’ve missed them!
What positives are you taking from this situation?
To appreciate what you have.
To look after and be kind to others.
Spend more time with your family instead of working too much!
On a lighter note, now is the perfect time for use to sort out our at home skincare. What is your own skin care routine?
I’m using the Obagi-C® RX System to lighten my pigmentation - it’s amazing!
It’s a simple, but effective systems consisting of a C-Cleansing Gel to cleanse, C-Clarifying Serum, C-Exfoliating Day lotion and a broad spectrum matte SPF 50…of course!
At night I swap out the SPF for C-Therapy night cream.
If you could only recommend one skincare product, what would it be and why?
Definitely SPF - everyday! It protects your skin from UVA/UVB rays, which age your skin.
Is there anything else you would like to add?
Thank you for the opportunity to get me featured!
Thank you! It's been our pleasure!